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Ch. 15: How to Buy Diamonds

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HOW TO BUY DIAMONDS
347
sideration be given to the rarity of very fine stones, they are the cheapest ones sold.
Many jewelers have a very bad habit of underesti­mating diamonds bought elsewhere. This arises from two causes. One is, the desire to convince the owner that a similar stone could have been bought at a lower price of the jeweler estimating. One doing this gener­ally destroys confidence and his own chances for future business. Sometimes, in the case of gem stones espe­cially, it is done without ulterior motives; the jeweler is unacquainted with material of that character and has no adequate idea of its market value. If one has bought a stone of a reliable house and it is found to be all that the dealer claimed for it, and by comparison with others proves to be satisfactory, a judgment that may be prej­udiced, should not weaken confidence in the man who made the sale. If the dealer's statements prove to be false in any particular, then he may be justly suspected at all points.
A willingness on the part of the buyer to pay a fair profit, will not generally militate against buying at a right price, for most jewelers are more afraid of com­petition than they need be. Only in exceptional cases will the dealer fail to make his profit. Whatever his asking or selling price may be, there is a profit in it, if he sell his diamond. A good understanding will in­cline one as a matter of business to pay a fair profit to a responsible dealer, rather than to take chances with an irresponsible one. Irresponsible men sometimes sell di­amonds with a cloudy title. If the buyer has no one in the trade in whom he has sufficient confidence to say: " I want so and so and am willing to pay so and so
Ch. 15: How to Buy Diamonds Page of 448 Ch. 15: How to Buy Diamonds
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