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HOW TO BUY DIAMONDS            355
diamonds among many small dealers and some large ones, enables cutters and importers to market a consider­able quantity of not altogether desirable goods at prof­itable prices, it is also true that the customers of the uninformed dealer know less about them, so that the public pays for his errors.
The diamond dealer is often confronted with prob­lems as ludicrous as they are difficult. One, a short time back, received in the morning mail, a letter from a retail jeweler, saying that he had a customer for a blue-white, perfect carat stone, and that he could pay a hun­dred and twenty-five dollars for it. " Kindly send one such on memorandum." As the dealer would have liked to buy such stones for twice that amount, he was some­what disgusted. " What do you think of such an order as that?" he asked of an importer who was present, tossing the letter across the desk for his perusal. The importer, after reading it, handed it back, remarking qui­etly : " Of course the man knows very little about dia­monds. Send him the best you can for the money and say nothing." The dealer did so. Shortly after, he received a check for the price of the stone with a letter thanking him for sending such a fine stone, and assur­ing him that the writer would certainly send to him any further orders he might have for diamonds.
Though diamond rough, during the reign of the Lon­don Syndicate, has had a definite price, from the time it leaves their hands and is cut, values begin to vary. Cut­ting, assortments, and prices differ. All cutters and importers have cheap lots and dear lots, the dealer, there­fore, must have good judgment and use it, to be most successful. If he is successful as a poor buyer he would