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Ch. 4: Part II: Chairmanship de Beers

Ch. 4: Part II: Chairmanship de Beers Page of 688 Ch. 4: Part II: Chairmanship de Beers Text size:minus plus Restore normal size   Mail page  Print this page
FROM CRISIS TO CHAIRMANSHIP OF DE BEERS                 205
re-establish confidence in trade and in time preponderating influence of De Beers and to ensure as much as possible its business and financial position. To attain that object we shall have to submit to exacting terms from Syndi­cate who know their power, notwithstanding that Sir Ernest Oppenheimer at least realizes importance of fact that actual commitments of Syndicate could, in certain circumstances, become most dangerous for them. It seems to us that if progress is to be made proposals should emanate from conference producers, and, being very much impressed by importance of creation of selling company, which would lead to appointment of a chairman Dc Beers, which is imperative for the conduct of business on this side, we think it necessary, with a view to securing support of S. B.Joel, Sir Ernest Oppen­heimer to take definite steps immediately and approach Syndicate with proposals. . . .
Nothing could have put the real strength of Ernest Oppenheimer's position more clearly and he must, of course, have fully realized it himself. The truth is that agreement upon principle was not enough.
It is clear that Viallate was influenced, behind the scenes, by doubts as to the attitude S. B. Joel would take. On the very day that the Kimberley board was appealing to London, Viallate, though adhering to the principle of a buying and selling company, cabled London to the effect that
Sir Ernest Oppenheimer, who claims that he alone is able to carry through the formation of selling company, would, if appointed chairman De Beers, naturally conduct negotiations. But can we agree to his appointment at this stage before formation of new company accomplished, which is what he desires? For all I know Joel not be favourable formation selling company and to Sir Ernest Oppenheimer being appointed chairman of De Beers. In that case we would put ourselves into position of being obliged to support [him] against S. B. Joel. . . . Buying Lichtenburg farms, which cost -£143,000, plus fair profit is necessary to induce Joel to agree to arrangement.
Nevertheless, 'I think we must make every effort to establish selling company, even giving way on important points'.
In London the drift of opinion among the members of the London directorate was more and more concerned with the distribution of power within the proposed buying and selling company: both as regards the number of directors to be appointed by the producers and the Syndicate firms respectively, and as regards the right to appoint the chairman. On 17 October Louis Oppenheimer had cabled that 'had preliminary meeting with De Beers yesterday and day preceding with S. B.Joel who wants me to put forward some more definite proposal'.
Ch. 4: Part II: Chairmanship de Beers Page of 688 Ch. 4: Part II: Chairmanship de Beers
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