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Ch. 5: Part III: Worst Crisis in Diamond Industry

Ch. 5: Part III: Worst Crisis in Diamond Industry Page of 688 Ch. 5: Part III: Worst Crisis in Diamond Industry Text size:minus plus Restore normal size   Mail page  Print this page
WORLD CRISIS AND WORLD LEADERSHIP
229
naturally realized the full import of Mr. Joel's unfortunate illness, and how very serious it would be in the present difficult circumstances of the diamond trade if, before a new basis were created, the diamond world should unfortunately receive a terrific shock in the death of Mr. Joel.
Furthermore, we found that other parties had already approached Barnato Brothers with the object of acquiring their Jagersfontein shares. We know that if Jagersfontein got into strange hands they would have been a very great nuisance to the other producers, because Jagersfontein, being the one mine in the Free State, would undoubtedly have the sympathy of any Government.
As you know, in March last we arrived at a settlement with the Govern­ment. I knew that we could come to an understanding with them then because there were no differences between the producers, and because the spokesman for the various diamond-mining companies was one person. Failure would have been unpreventable if we were not unanimous. There­fore, we had the position that we knew control by one strong corporation, which by tradition should be De Beers, was essential in order to have unanimity among the producers. We had no desire to rush the scheme through, but we wanted to be sure that all the other parties were committed to it, and Lord Bessborough and I agreed to recommend it to the board of the De Beers company, and it was arranged that I should submit it to the board when I came out in September. . . .
The whole world is going through an enormous crisis, which is really a commodity crisis, and we had to face the position of having to find a new basis upon which to carry on the diamond trade, because it was perfectly apparent that in consequence of Mr. Joel's health and the general condition which had arisen that the Syndicate, as such, could not carry on. It was perfectly clear that if a sound basis was to be found an arrangement had to be made so that the money in the business would always be available. Here we have the Diamond Corporation scheme which is really the old buying and selling company. ... A sum of £10,000,000 has been found by the people who are now the Syndicate and it is in the business for the protection of the trade. In order to induce people to have these enormous commitments, it was really necessary to have a composite scheme. We feel that if the diamond trade is to be sound two things are essential. First, some corpora­tion, preferably the De Beers company, must be the leader so far as the production is concerned. Secondly, it was necessary to have an organization which commanded the money, the staff, the equipment and the knowledge to carry on the trade, and at the same time assure the capital necessary. The two objects that we had in view were that De Beers company should be the leader in the diamond production so as to remove any difference of opinion, and further that we should be able to announce to the trade that the whole diamond production is controlled by De Beers, that permanent
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