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Ch. 5: Part III: Worst Crisis in Diamond Industry

Ch. 5: Part III: Worst Crisis in Diamond Industry Page of 688 Ch. 5: Part III: Worst Crisis in Diamond Industry Text size:minus plus Restore normal size   Mail page  Print this page
296
SIR ERNEST OPPENHEIMER
The reply was immediate:
. . . Have done and shall continue do our utmost stimulate sales conference producers. Circumstances which have made it impossible secure for con­ference producers their share of trade are unfortunately outside our control. In present limited market we are unable to force sale of goods particular producer unless demand exists. . . . The demand has been almost entirely restricted to common goods and qualities which are not available for sale in South Africa. We have no information as to sales made to cutters or exports alluvial diamonds during same period from which it is possible draw com­parison but figures from these sources for 1932 show on basis London selling value:
While, as is apparent, demand tor better quality goods is being filled by sales made to cutters and alluvial exports from South Africa, we fear very much it is impossible to obtain for conference producers reasonable share of trade on this side. We must also emphasize that diamonds cut in South Africa are being sold in Amsterdam and Antwerp at prices considerably below figures at which similar diamonds cut in Europe from rough purchased from Dicorp could be sold. This can only be due to one or two causes:
(1)    That sales made in South Africa are made in such a way as to be equiva­lent to underselling London; namely, cutters are allowed purchase sizes qualities they require leaving out the less marketable sizes and qualities in contradiction to methods selling employed by corporation in London. We believe this to be real cause.
(2)    That illicit diamonds are being cut and exported. We have naturally no knowledge of this.
In present limited market, price both cut and rough is established by prices at which buyers are able purchase South African goods, and it follows that no buyers are willing pay our standard prices for cuttable goods.
As long as these conditions exist disproportion between sales outside and conference producers goods could only be rectified by refusing sell inferior qualities for w7hich there is demand which would make it impossible for Dicorp pay outside producers, and would result in these goods being sold in market against Dicorp.
The Cape Town negotiations were the last to be conducted by Mr. Fourie as Minister of Mines. On 31 March 1933 the Smuts-Hertzog Ministry replaced the Hertzog Government, and the Hon. Patrick Duncan, K.C., C.M.G. (later to be His Excellency the Governor
Ch. 5: Part III: Worst Crisis in Diamond Industry Page of 688 Ch. 5: Part III: Worst Crisis in Diamond Industry
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