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Ch. 3: The Giants

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DIAMOND
market has its ups and downs like any other. We probably have thin times ahead as well as behind us; that's what we have controls for. That's why from our point of view the monopoly is a good thing. The public doesn't like the word 'monopoly.' No more do I like it when it's applied to anything that's neces­sary, such as food, or clothing, or anything else utilitarian, but a diamond's not food or wool. A diamond—I'm discussing the gem, of course, not industrials—it's the essence of luxury. That's its appeal. If it became valueless, the dealers would be the first to complain—those same dealers who criticize us for controlling the market. Where would they be if the value fluctuated? I'll tell you. Right back where they were near the beginning, before the amalgamation, when in the price war between Rhodes and Barney Barnato the price of top-quality goods went down to ten shillings a carat, and every outgoing vehicle from Kimber-ley was full of people running away from the mines."
He was expressing a philosophy that applies to a lot of other commodities that are dug up from the ground, though dia­monds are indeed, as he pointed out, a rather special thing even among minerals. The diamond mines of South Africa in their early days could hardly have been called typical of mines in general, though there were some points the industry had in common with other new mineral strikes. There was the familiar program: the discovery, the rush, the reign of the little man, and in the end, by the inexorable logic of technology and fi­nance, the absorption of the little man by the big man, or, in this case, by the two big men—not that the little man didn't resist. Kimberley laws were passed to prevent monopoly, but they weren't applied for very long. No law could halt the march of natural disaster; neither could any action taken by individ-
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