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Ch. 13: Buying Diamonds

Ch. 13: Buying Diamonds Page of 153 Ch. 13: Buying Diamonds Text size:minus plus Restore normal size   Mail page  Print this page
THE BOOK OF DIAMONDS
do. In still another sense, it is an investment, for it is pro­ductive of larger returns of pleasure than most things. It will continue to pay interest in that way after a hundred fashions have come and gone.
Americans spend many millions of dollars for diamonds every year. They buy three-fourths of all the finest stones taken annually from the great South African mines. Each year they purchase from 75,000,000 to 100,000,000 dollars worth of diamonds, over a quarter of a million each day. They have bought so many that they have grown difficult to please and will not buy anything but the best. The average American stenographer wears a finer diamond in her engagement ring than any possessed by the bejeweled royal ladies of Henry VIII's court. This is not because the rough diamonds recovered from South Africa mines today are so much better in quality than those found centuries ago in India and not so long ago in Brazil, but because the method of cutting them has improved enormously.
In Europe great diamonds are a badge of caste. When a man puts them on his wife he means to say we intend to belong to the aristocracy. Sometimes he succeeds; some­times he does not. It is generally a question of money. If he has money enough, aristocracy scrutinizes his balance sheet and admits him.
Before 1848 but few diamonds were imported into the United States. With the increase of wealth caused by the discovery of gold in California a taste for rich jewels de­veloped, and a demand for diamonds arose which has been increasing ever since. In the ten years succeeding 1849 the
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Ch. 13: Buying Diamonds Page of 153 Ch. 13: Buying Diamonds
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