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Ch. 7: Diamonds come to America

Ch. 7: Diamonds come to America Page of 281 Ch. 7: Sancy Diamond Text size:minus plus Restore normal size   Mail page  Print this page
DIAMONDS COME TO AMERICA
the stone. But you cannot buy any other luxury and get a 100-per-cent return on it if you want to exchange it for cash.
More important is this fact: The diamond is the only luxury that has a basic value, seldom changing (with the possible exception of works of art). It never is a second­hand object You buy a new car; you drive that car around the block—just once. The moment you sit in it and start driving it around the block it becomes a second-hand car. The moment you purchase a fur coat and walk out of the store with it on your back it becomes a second-hand fur coat.
The diamond is never "second-hand." It is an eternal thing. It may be recut to fit new modes, but it still is the same sparkling diamond, its fire undimmed.
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Ch. 7: Diamonds come to America Page of 281 Ch. 7: Sancy Diamond
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